Learning@Sitecore

  Setup A/B Testing in Sitecore - Part 3 - Final Results In my previous article , we have setup a Page Test on Home Item which is currently in active state. In this article we will see the effect after setting up the Test Case and then picking up a winner and then see the result output.   As you know, our A/B Test is active on a home page item so if you open the home page on 2 different browser, then you should see 2 different version of home page, like below:     This effect is due to the running test of the same item. Based on the configuration you have chosen while setting up a Test like number of version selected, percentage of visitor exposed etc.   On the other hand, in the CMS you should notification bar when you select the page item on which you have setup Test. In our case its on home page. Behind the scenes, Sitecore captures the Analytics data and shows the stats which help you choosing your winner. If you remember, while setting up the test case I ha...

  Setup A/B Testing in Sitecore - Part 2 In my previous article , we discussed about the types of Tests in Sitecore and their scope. In this blog we will setup a Page test on home page item and will make it active.   To show the Page test, I have created a simple view rendering named Article  which takes a data source item created from a template that has some simple data text field.   We will create 2 versions for home page item and will apply Article view rendering having different data source item on different version of home page item. The idea is we are going to create 2 versions of same page having different content in it.   We will expose full traffic to home page and Sitecore will manage to show either of the version to a visitor.   Step 1: Creating Template, Rendering and Data source, below is the sample which I created:   Template:   Rendering:     2 Data Sources: Step 2: Set Article View Rendering on Home Page Version 1 with G...

  Setup A/B Testing in Sitecore - Part 1 In this article we will understand What is A/B Testing, Types of Testing in Sitecore, Actual Use Case and later we will see how we can setup A/B Testing in Sitecore XP solution with Rendering having different data source items.   Before we go further, lets understand WHAT IS A/B Testing ? A/B testing, also known as split testing, is a method used in marketing and product development to compare two versions of something to determine which one performs better. In an A/B test, two versions, A and B, are created, with one varying element between them. This element could be anything from the wording of an email subject line, the design of a web page, the placement of a button, or even the pricing of a product.   The versions, A and B, are then randomly  shown to similar audiences or users, and their responses are measured and compared. The version that performs better in terms of predefined metrics (such as click-through rate, conv...

In this blog, we will understand how we can consume the tracker’s interaction data using the Sitecore Conversion Pipelines. While consuming the data, we will try to view the list of page urls which were visited by a user in current session. Use Case:  Recently, we got a requirement in which we need to send the tracker’s interaction data to Kafka server. Then a Nifi Flow will consume the data from that Kafka topic and will process it and then sends to Sql database which BI team will use. Before coming to execution lets understand  What is tracker in Sitecore ? The Sitecore web tracker  enables you to track and identify contacts and their interactions during their visit to your Content Delivery (CD) instance, in other words your website. It collects the contact (user) activities and later submits the data into xDB (XConnect) using XConnect Client API.   Then you can use this data in personalization of content, or for creating reports or optimizing your website or any o...